Authors,Title,Year,Link,Abstract,Keywords,Publisher,Pubplace,Language,Document Type "Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos",2015,"http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2127","The literature is inconclusive on the influence of corporate social responsibility (CSR)initiatives on consumerbehavior. This study examines the relationship between CSR and corporate abilities (CA) for Bogotáconsumers. It also seeks to estimate willingness to pay by consumers according to the presence of eachof these company management variables, and their trade-off in the act of purchasing. An experimentaldesign study was performed using a discrete choice modelto testthe relationship between CSR and CA onconsumer intention to purchase, and establish their willingness to pay (WTP) for specific social features.Some CSR initiatives, along with some CA, had a significantinfluen","Producción intelectual registrada - Universidad Icesi,Responsabilidad social empresarial,Consumo,Comportamiento del consumidor,Producto,Corporate social responsibility,Responsible consumption","Universidad Icesi","spa","info:eu-repo/semantics/article",