%0 Journal Article 
%T Entrando al mercado de toallitas húmedas para bebé en Colombia
%D 2013
%U http://hdl.handle.net/10906/76399
%X The case tells the true story about a company which is looking to diversify their
products portfolio in the baby wipes market in Colombia, and should also do a
rethink of its competitive strategy, through the analysis of their mode of production,
product design, positioning, communication and business channel approach. The
case raises the global stage where the manager must look at all the possibilities
from the standpoint comprehensive as possible, given that the focus on only a few
of its strategic areas, quite possibly leave him in a weak position when taking the
best decision to achieve results and generate value for the brand.
%K Facultad de Ciencias Administrativas y Económicas
%K Producción intelectual registrada - Universidad Icesi
%K Estudios de mercado
%K Competitividad
%K Estrategia competitiva
%K Consumidores - Actitudes
%K Comportamiento del consumidor
%K Consumer studies
%K Competitive strategy
%K Product launch
%K Baby Wipes Market
%~ GOEDOC, SUB GOETTINGEN