%0 Journal Article 
%T Metamarca, Software para comparación de marcas
%J Sistemas y Telemática;Vol. 10 No. 22
%D 2012
%@ 16925238
%U http://www.icesi.edu.co/revistas/index.php/sistemas_telematica/article/view/1273
%X Metamarca is a tool for data compilation, which has
been created to process and merge findings of graphic
components in the corporate image of local enterprises.
This is an extended project for brand identity research,
developed by the research group for graphic design
of the Universidad Pontificia Bolivariana. The tool
facilitates the access of data obtained from local
ventures to undergraduate and graduate students
in the faculty, and support local enterprises to detect
critical points of their corporate image in an overall
view. This methodology has resulted from prior
research projects developed by the research group with
support of specialists from different professional fields;
the investigation is based on brand identity in SMEs
that operates in commercial activities in Medellin.
%K FACULTAD DE INGENIERÍA
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K SISTEMAS & TELEMATICA
%K DISEÑO GRÁFICO
%~ GOEDOC, SUB GOETTINGEN