%0 Journal Article %T Plan de empresa del proyecto "Así se canta" %D 2013 %U http://hdl.handle.net/10906/76412 %X Universidad Icesi has developed a business plan, which will cover the south west part of Colombia, for the festival “Así se Canta”. Through this graduation project we aim at constructing a network of performers which will bear their formation process towards a high social impact. To achieve this, it will rely on music. This project is an extension of the academic and extracurricular activities belonging to Universidad Icesi to serve the Caleño community as well as the communities in the region and the department. All this is part of the University’s policy of social responsibility, which is an important component of the University’s mission and core values. This project is financially supported by the private and the public sector. %K Facultad de Ciencias Administrativas y Económicas %K Producción intelectual registrada - Universidad Icesi %K Administración %K Plan de empresa %K Industria cultural %K Emprendimiento %K Cultural industries %K Management %K Education %K Entrepreneurship %~ GOEDOC, SUB GOETTINGEN