%0 Journal Article 
%T Análisis econométrico industrial: una aplicación de los modelos de elección discreta
%D 2013
%U http://hdl.handle.net/10906/76465
%X Rational consumer behavior gives valuable information for firms that wish to maximize their profit.
The determinants of their choice, such as the observable and unobservable characteristics of both the
consumer and the products, help to model the probability of purchasing o choosing one good over
another. According to this, firms can think in Price discrimination mechanisms, which would have
effects over the market efficiency and the consumer welfare. In this article, we make to empirical
applications of the discrete choice models, Multinomial Logit and Probit, in the television and
personal care market, respectively. On one hand, results show that electronic appliances such as
DVDs and audio systems increase the probability of choosing a high-tech display television, and that
socioeconomic status, specially being in the high-income group, has this same effect on the
probability of choosing LCD and LED. On the other hand, tha main ingredients of a produt affect
significantly the probability of buying depilatory products and soaps, which tend to have high prices
and a high level of vertical product differentiation.
%K Facultad de Ciencias Administrativas y Económicas
%K Producción intelectual registrada - Universidad Icesi
%K Análisis econométrico
%K Modelos econométricos
%K Métodos de simulación
%K Observable product characteristics
%K Product differentiation
%K Discrete choice models.
%K Econometría
%K Econometrics models
%~ GOEDOC, SUB GOETTINGEN