%0 Journal Article 
%T Stampex LTDA
%D 2014
%U http://hdl.handle.net/10906/76916
%X Stampex history leaves many lessons for the future, the company developed in the
protected market before the economic opening and achievement position in the
national market and then internationally, the change in the environment altered its
market rate response became a critical factor although attempt to remedy this Cia.
Failed to fully adapt to the demands of stores Chain and the disappearance of its
channel outlets, the Venezuelan crisis affected the company and its lack of
experience in the international market were decisive as internal problems. Stampex
might have entered the malls with a line extension and perhaps the franchise had
allowed a repositioning of the Brand but this did not happen.
%K Facultad de Ciencias Administrativas y Económicas
%K Producción intelectual registrada - Universidad Icesi
%K Mercadeo Internacional y Publicidad
%K Confecciones
%K Crisis empresarial
%K Apertura económica
%K Empresas familiares
%K Casos de negocios
%K Historia empresarial
%K Apparel
%K Corporate crisis
%K Economic openness
%K Family businesses
%K Business cases
%K Business history
%~ GOEDOC, SUB GOETTINGEN