%0 Journal Article %T Comercializadora de mango "Frutas del Sol S.A.S." %D 2013 %U http://hdl.handle.net/10906/77032 %X This document is the business plan of Frutas del Sol S.A.S., which is studying the feasibility of installation of a trading company to export fresh mango. Mango fruit was selected because, Colombia offers great opportunities for the development of this crop, and sufficient volumes for export, given consumer trends include healthier products in your diet, the Mango is presented as an excellent alternative. Frutas del Sol SAS, market the products with wholesalers importing companies, who undertake further distribution within the United States, selected country. The company's competitive advantage is based on exporting high quality fruit, primarily Hispanic consumers in the United States, who have a preference for tropical fruits. It is important to report that all operations are executed by the company under friendly practices environment. Additionally generate direct and indirect jobs which will have a positive impact on economic growth in the region. %K Tésis %K Plan de empresa %K Exportaciones - Valle del Cauca %K Frutas %K Administración %K Producción intelectual registrada - Universidad Icesi %K Export fruit %K Business %~ GOEDOC, SUB GOETTINGEN