%0 Journal Article %T Plan de mercadeo La Guacharaca Café [recurso electrónico] %D 2014 %U http://hdl.handle.net/10906/77064 %X For Guacharaca Café is important to carry out your marketing plan, it will allow you the opportunities in the market, customers and strategic advantages within the industry. This project aims to determine the real market needs, potential customers, understand and identify the environment and identify the best way to communicate and publicize the Guacharaca Café. %K Plan de mercadeo %K Marketing (Mercadeo) %K Estrategias de mercadeo %K Restaurantes %K Trabajos de grado %K Administración %K Departamento de Gestión Organizacional %K Producción intelectual registrada - Universidad Icesi %~ GOEDOC, SUB GOETTINGEN