%0 Journal Article 
%T Análisis del mercado de medicamentos en Colombia
%D 2014
%U http://hdl.handle.net/10906/77621
%X This document presents an analysis of the effect of horizontal mergers in the colombian
pharmaceutical market among Sanofi, Genfar, Pfizer and Wyeth laboratories, over price and
quantities sold. Using data from the Ministerio de Salud y Protección Social, the DIAN and the
Sistema de Información y Riesgo Empresarial de la Superintendencia de Sociedades (SIREM),
indexes were calculated for the variables weighted average price, total assets, cash flow, total
liabilites, total equity, exports, imports and market share. In addition, a diff-in-diff model was
specified to see the effect of mergers in certain variables of interest. The main results show that
the pharmaceutical market is highly competitive and for this reason there are incentives to
merge. Additionally, it was found that the market share of the laboratories was reduced after
integration. This contradicts the theory of horizontal mergers, because they are not only done to
get more market power or increase market share, but to strengthen the merged companies.
%K Análisis de mercadeo
%K Industria farmacéutica
%K Fusiones horizontales
%K Concentración del mercado
%K Cuota de mercado
%K Trabajos de grado
%K Economía
%K Administración
%K Mercadeo
%K Departamento de Economía
%K Departamento de Gestión Organizacional
%K Departamento de Mercadeo y Negocios Internacionales
%K Producción intelectual registrada - Universidad Icesi
%~ GOEDOC, SUB GOETTINGEN