%0 Journal Article %T ONG´S como organizaciones en Cali. %D 2014 %U http://hdl.handle.net/10906/78106 %X The following work serves as guidance and orientation for investigative projects related to the principal reasons that motivate people to join NGO. Based on administrative theories related to the management and recruitment of personal of this type of organization, that at the same time where used through this research to determine the mechanisms of catchment of volunteers inside of an NGO. In this scenario, the factors that encourage the transition engine of the common citizen to be an active volunteer is found. %K Organizaciones no gubernamentales - ONG %K Bienestar social %K Estrategia %K Motivación %K Tendencia %K Comunidad %K Cali (Valle del Cauca, Colombia) %K Marketing %K Mercadeo %K Strategy %K Producción intelectual registrada - Universidad Icesi %K Social welfare %~ GOEDOC, SUB GOETTINGEN