%0 Journal Article 
%T El aroma al evaluar el involucramiento del Consumidor con un producto y su percepción de calidad
%D 2014
%U http://hdl.handle.net/10906/82284
%X This study analyses to what extent a scent enables individuals to evaluate a product first through their product involvement and second through the perceived quality of the product. The method for this study is a complete within-sample experimental design where subject rate their level of product involvement and perceived product quality based on three olfactory stimuli: leather, synthetic leather, and fabric. Results show that the scent of leather enables individuals to make a consistent evaluation of their level of involvement with the product and
%K Economía
%K Economics
%K Negocios y management
%K Business
%K Calidad del producto
%K Mercadeo
%K Comportamiento del consumidor
%K Percepción sensorial
%~ GOEDOC, SUB GOETTINGEN