TY  - THES 
TI  - A Tapear y Aprender de la Cultura del Vino en Taller de Tapas
PB  - Universidad Icesi
PY  - 2011
SN  - http://biblioteca2.icesi.edu.co/cgi-olib?session=-1&infile=details.glu&loid=241167&rs=6879152&hitno=4
UR  - http://hdl.handle.net/10906/67922
AB  - This business plan is about the opening of a Drinks and Tapas Bar in Bogotá called
Taller de Tapas. A nice environment that offers several options of wine, beer and spirits,
together with the best Tapas, while customers enjoy great music. The experience is
complemented with the special recommendations made by the staff of perfect matches
between the different drinks and Tapas. The place will be located in La Zona G, which is
one of the most visited areas by men and women between 20 and 40 years old SEL 6, who
as part of their lifestyle frequently visit bars and restaurants.
The main difference of Taller de Tapas with the other offers in town is that it takes
the well known tradition of the Spanish “Tapeo” and it mix it with different drinks and cuisines from other cultures and countries (Spain, Italy, France, Japan and China), given the
customer the opportunity to taste and share different flavors and experiences. This
complemented by the broad wine, beer and spirits offer that together with the food pairing
that the experience house sommelier will create the visit to Taller de Tapas a real different
experience.
Is relevant to highlight that all members of the business group have great experience
in different areas that will contribute to the implementation and management of Taller de
Tapas. One of the partners owns or is partner at four restaurants that currently operate in
Bogota, another one works directly with him and the final one works at Diageo which is the
largest importer and distributor of alcoholic beverages globally.
This business represents an interesting business opportunity, because it requires a
relatively small capital to start operating ($390 Million among all capital investors). The
return on the investment is expected to be at 3rd year of operation, a return rate (IRR) of
26% on the initial tree years, which exceeds the partners expectations of 15%. In order to
achieve the complete return of investment during year 3 the sales plan must be achieved at
least at 95%. The expected earnings for the business during the initial tree years are (-$47),
$111 and $234 Million Pesos.
KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - MAESTRÍA EN ADMINISTRACIÓN-TESIS
KW  - EMPRENDIMIENTO
KW  - CREACIÓN DE EMPRESAS
KW  - PLAN DE NEGOCIO
KW  - RESTAURANTES
KW  - PIQUEO
KW  - ENTREPRENEURSHIP
ER  -