TY  - THES 
TI  - Evaluación del CRM corporativo en Tecnoquímicas bajo la perspectiva del marco holístico del CRM
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76442
AB  - Due to the numerous definitions and concepts that encompass CRM (Customer Relationship Management), this paper studies the implementation of this model in Tecnoquímicas, pharmaceutical company from Valle del Cauca, in terms of the holistic approach that integrates the three key perspectives of CRM: Business, Technology and Customer, with the architecture of the Conceptual Model: CRM Operational, Collaborative and Analytical. From the analysis and evaluation of these aspects, we make the respective proposals for improvement in order to lead the company to a comprehensive implementation
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - CRM (Customer Relationship Management)
KW  - Relaciones con el cliente
KW  - Relaciones con el cliente - Administración
KW  - Tecnoquímicas S.A.
KW  - Servicio al cliente
KW  - Perspectives of CRM
KW  - Holistic Framework of CRM
KW  - Customer Relationship Management
ER  -