TY  - THES 
TI  - Plan de empresa para la consolidación de una consultoría integral en AAC Asesores y Abogados Corporativos SAS
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76507
AB  - This business plan has as objective develop a network of consulting in 4 strategically areas for
the development of a company, generating aggregated value and innovation in this subjects:
ü Link the current model of Legal Consulting with a service model which allows to small and
middle companies pre pay a fee – called Credipacks; where the company can choose different
services according its needs in Accounting, Marketing, Advertising and Legal Areas.
ü The result to deliver from each service will be analyzed and presented according to an strategic
analysis which can integrate the criteria used to do it with the results expected by the companies.This purpouse had a good receiving by the 53% of the companies asked, which in comparison
with the whole market shows a potential of 770 companies.
In numbers, analyzing the current portfolio, the project considers a growing in placement of
Credipacks in about 37% and 64% in net incomes since July 2013 to December 2014; because
implementing the project will push net incomes in $1.200.000 per month with a program of
customer loyalty which allows renew the portfolio in each year, makes crossing sales and
position AAC as an innovative and credible consulting company.
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Plan de empresa
KW  - Planes de negocios
KW  - Asesorías
KW  - Consultoría
KW  - Asesoría jurídica
KW  - Espíritu empresarial
ER  -