TY  - THES 
TI  - Desarrollo del concepto "Marca Barrio" enfatizado en el barrio San Antonio de Cali
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76701
AB  - This work aims to establish the opportunity for potentiating the Barrio San Antonio, making this neighborhood is recognized and is accessed by the public. Analyzing the brand recognition opportunity not only at local level but also at national level, regarding it as a destination to visit once you reach the city of Cali.
It basically explore the different reasons why the Barrio San Antonio, declared a heritage area of interest has come to get a decline in generating image that is not one of the most visited by the public, managing to lose interest by the people who come to the city. Additionally, should formulate a branding strategy with which to obtain a revealing picture of the San Antonio neighborhood, with which all the inhabitants of the city of Cali will be more pleased, achieving improvements in the image and structuring solutions to be reborn to San Antonio.
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Administración
KW  - Identidad de marca; Publicidad; Marcas; Marcas comerciales;
KW  - Territory
KW  - Image
KW  - Identity
ER  -