TY  - THES 
TI  - Determinantes de la dinámica de los canales de distribución en el área metropolitana de Cali: la incidencia de las zonas francas
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76704
AB  - This project aims to identify the degree impact on the dynamics of the distribution
channels of enterprises located in a free zone considering its productive to international
trade. The paper also contrasts the importance of the determinants of the distribution
channels established companies in Free Zones under study addressing the conditions
that apply to the same key variables in the metropolitan area of Cali. The paper aims to
establish causality between the incorporation of an innovation in distribution channels,
in this case located in a Free Trade Zone, and the actual effectiveness of the channel
as a differentiating factor.
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Administración
KW  - Canales de distribución
KW  - Análisis de mercado
KW  - Zonas francas
ER  -