TY  - THES 
TI  - Plan estratégico Premize S.A.S.
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/77012
AB  - The main purpose of this strategic plan is focus on the accomplishment of the
strategic planning for PREMIZE, a young company that belongs to the Communication and
Information Technologies Sector.
PREMIZE value proposition is looking forward to offer services of software
development toward companies that need invest in order to reach operative efficient,
although they are not interested in doing it by their selves due to different reasons.
Therefore, the economical logic shows a high percent of the big companies is willing to
invest in this kind of entry.
With the general environment and industry analysis, there were found opportunities
such as: Economical growth in Colombia, growth of the expenses in IT entries, government
initiative increment that strengthen the IT sector, besides the viability of perform strategic
alliance. Similarly, with the external analysis, there were found threats such as: the possible
disappearance of COOMEVA EPS which is the main client of PREMIZE, lack of invest of
small companies in IT entry, lack of IT professionals, high competition and constant changes of the technology.
KW  - Planes estratégicos
KW  - Planeación estratégica
KW  - Tecnologías de la información y las comunicaciones (TIC)
KW  - Empresas
KW  - Economía
KW  - Tésis
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Strategic plan
KW  - Communication and Information Technologies
KW  - Economía
KW  - Economics
KW  - Negocios y management
KW  - Business
ER  -