TY  - THES 
TI  - Diseño de plan estratégico para la empresa industria Paternit S.A
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/77013
AB  - The main purpose of this project was the design of a strategic plan for Industria Paternit S.A., since the growth of the construction industry has led to the need to seek alternatives and offer new products and services in order to stay in the market with a stable financial position.
This plan will guide the development and evolution that the company currently has. To achieve the main objective, some interviews were conducted as a method of data collection. Qualitative and quantitative data was analyzed which showed the strengths and weaknesses of Industria Paternit SA against its competitors. This data was taken as a starting point to design a strategic model adapted to the needs of the company.
As a conclusion it is important to design a Strategic Plan for Industria Paternit S.A, in order to exploit the comparative and competitive advantages that currently owns to become a profitable and sustainable company with a good prestige to customers and suppliers.
KW  - Cadena de valor
KW  - Planeación estratégica
KW  - Planes estratégicos
KW  - Productos y servicios
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Paternit
KW  - Industrial Plasticine
KW  - Strategy
ER  -