TY - THES TI - Plan estratégico para la empresa Concisan S.A.S. PB - Universidad Icesi PY - 2013 UR - http://hdl.handle.net/10906/77014 AB - CONCISAN S.A.S. provides services in construction and consulting in civil and health engineering projects, to public and private companies. This paper proposes a 5-year strategic plan for CONCISAN S.A.S. To do so, external and internal analysis were conducted, identifying key internal activities, including an assessment of the financial condition of the organization, and identifying current weaknesses, opportunities, strengths and threats. Building on these, strategies were formulated to exploit opportunities and turn potential threats into new opportunities. The strategic objectives focus on two axes, customer satisfaction and social and environmental responsibility, prioritizing the welfare of the employees of the organization. KW - Planes estratégicos KW - Planeación estratégica KW - Empresas KW - Servicio al cliente KW - Prestación de servicios KW - Tésis KW - Administración KW - Departamento de Gestión Organizacional KW - Producción intelectual registrada - Universidad Icesi KW - Strategic planning KW - Construction and consulting ER -