TY  - THES 
TI  - Plan de mercadeo para Cartago y Buga de los servicios TIC del área de Telecomunicaciones de Emcali
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77043
AB  - With the rapid changes occurring in the telecommunications market and the strong competition in the city of Cali, the Municipal companies have decided to expand their portfolio of services to other regions. The objective of this work is to develop the marketing plan for telecommunications service for the towns of Buga and Cartago. For the development of this thesis the theory of marketing is consulted, and also the main indicators of TIC from the telecommunications ministry were consulted. Which exposes a personal opinion based on public information from the company and the information that is permitted to disclose
KW  - Telecomunicaciones
KW  - Plan de mercadeo
KW  - Servicios
KW  - Empresas de telecomunicaciones
KW  - Alianzas estratégicas
KW  - Portafolio de servicios
KW  - EMCALI (Empresas Municipales de Cali)
KW  - Cartago (Valle del Cauca, Colombia)
KW  - Buga (Valle del Cauca, Colombia)
KW  - Tésis
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Marketing
ER  -