TY  - JOUR 
TI  - Los determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombia
JO  - ESTUDIOS GERENCIALES;Vol. 30 No. 133 Octubre/Diciembre 2014
PB  - Universidad Icesi
PY  - 2014
issn 01235923
AB  - Based on the concept of market orientation defined in the field of international marketing, this article
analyzes the determinants of export orientation and its influence on the business performance of exporting
SMEs in Colombia. From a survey conducted in 2011, consisting of 297 Colombian manufacturing
SMEs, a model of multi-layer perceptron type neural networks is estimated to establish the importance of
the determinants of export orientation as factors influencing the business performance of the Colombian
export SMEs. It is concluded that the entrepreneurial orientation and innovation are the determinants of
the market orientation exporter that influence the business performance of SMEs in Colombia.
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Pymes
KW  - Innovación
KW  - Emprendimiento
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1895
ER  -