TY  - THES 
TI  - Guerreriando
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77359
AB  - GUERRERIANDO is a company dedicated to commercialize outdoors equipment on
the Internet, this includes clothes, backpacks, shoes, tents, sleeping bags, camping stoves and
mattresses. The access to the online store will be available in the web page
www.guerreriando.com. This company will be managed by its owner and its center of
operations will be located in Bogotá. Its sales strategy is based in the capacity to keep a wide
range of articles in the catalog, where the customers will only be able to purchase as a
backorder, this benefits the company with the absence of inventory and maximizing its
working capital. Its potential clients are described as follow: Ages between 20 and 50, located
in socioeconomic scale 4, 5 and 6, and with personal preference for the ecotourism and
outdoors activities.
KW  - Tésis
KW  - Plan de empresa
KW  - Plan de negocio
KW  - Ideas de negocios
KW  - Comercializadora
KW  - E-Commerce
KW  - Negocios por internet
KW  - Internet
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Company
KW  - Producción intelectual registrada - Universidad Icesi
ER  -