TY  - THES 
TI  - Plan estratégico unidad de multiservicios
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77365
AB  - This graduation project formulates a proposed strategic plan for Multiservicios
Unit, part of the Empresa de Energía del Pacífico S.A. The aim is to meet the needs of
the company in terms of loyalty attended business market, taking into account the
conditions of high competition in which is this group of customers and their specific
characteristics, which make applicants solutions with high level of service.
 To address this work, initially evaluates the current business model of Unity,
through, a review of the components of Canvas and responding to questions planet
Magreta study model, then going to both External and Strategic Analysis Internally, the
conclusions of this analysis a diagnosis of the unit is synthesized through the SWOT
Matrix enlarged, starting this mission, vision and strategic objectives of the plan are
raised likewise the strategy map and balanced presented scorecard with the track
management in different perspectives and finally make some conclusions and
recommendations to encourage the implementation of the strategy are proposed.
KW  - Tésis
KW  - Planes estratégicos
KW  - Planeación estratégica
KW  - Fidelización del cliente
KW  - Diferenciación
KW  - Relaciones con los clientes
KW  - Cali (Valle del Cauca, Colombia)
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Strategic plan
KW  - Multiservice
KW  - Market power
KW  - Producción intelectual registrada - Universidad Icesi
ER  -