TY  - THES 
TI  - Comportamiento del mercado de las cirugías plásticas reconstructivas en Colombia
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77416
AB  - The main goal of this research work is to gain deeper knowledge on the
reconstructive plastic surgery movement in Cali. This work exposes the main
difference between reconstructive plastic surgery and esthetic plastic surgery.
Also, this research shows how advancements in technology has helped improved
these types of surgical procedures which are now safer and better quality.
It was important to study the history of reconstructive plastic surgery.
Understanding how it came about and how many people nowadays turn to these
types of procedures hoping to restore the functioning of the body part that was
affected and improve their physical image as well as boost their self-esteem.
This research displays which are the main psychological effects that people in
need of reconstructive plastic surgery go through. Also, understand their
perception on these procedures and their level of consciousness they have
regarding these procedures.
This will show the analysis of internal and external market for reconstructive plastic
surgery.
KW  - Comportamiento del consumidor
KW  - Estrategias de marketing
KW  - Estrategias de mercadeo
KW  - Cirugía plástica
KW  - Comportamiento humano
KW  - Conducta humana
KW  - Asociación Colombiana de Cirugía Plástica
KW  - Mercadeo
KW  - Departamento de Mercadeo y Negocios Internacionales
KW  - Producción intelectual registrada - Universidad Icesi
ER  -