TY  - JOUR 
TI  - Proyección de demanda: ¡este problema no es normal!
JO  - ESTUDIOS GERENCIALES;Vol. 31 No. 135  Abril/Junio 2015
PB  - Universidad Icesi
PY  - 2015
issn 01235923
AB  - This case discusses a problem that may arise when using a semi-logarithmic linear model to forecast the demand of a given product. This problem is presented using the discussion that emerges in a company that is looking for an approach to forecast the demand of its leading product. The reader faces the challenge of deciding which approach is adequate to the problem.

KW  - Demanda
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Modelos de regresión
KW  - Predicción
KW  - Linear regression model
KW  - Forecast
KW  - Semi-logarithmic model
KW  - Normal error term
KW  - Economía
KW  - Econometría
KW  - Economics
KW  - Econometrics models
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1994
ER  -