TY - THES TI - ONG´S como organizaciones en Cali. PB - Universidad Icesi PY - 2014 UR - http://hdl.handle.net/10906/78106 AB - The following work serves as guidance and orientation for investigative projects related to the principal reasons that motivate people to join NGO. Based on administrative theories related to the management and recruitment of personal of this type of organization, that at the same time where used through this research to determine the mechanisms of catchment of volunteers inside of an NGO. In this scenario, the factors that encourage the transition engine of the common citizen to be an active volunteer is found. KW - Organizaciones no gubernamentales - ONG KW - Bienestar social KW - Estrategia KW - Motivación KW - Tendencia KW - Comunidad KW - Cali (Valle del Cauca, Colombia) KW - Marketing KW - Mercadeo KW - Strategy KW - Producción intelectual registrada - Universidad Icesi KW - Social welfare ER -