TY  - JOUR 
TI  - Evaluación de consumidores colombianos de productos extranjeros: El efecto país de origen
JO  - Pensamiento & Gestión; 35
PB  - Fundación Universidad del Norte - Barranquilla, Colombia.
PY  - 2013
issn 1657-6276
AB  - The country-of-origin effect has been identified as an important variable used by global marketers as an influence factor on the evaluation of products by consumers. This study examines the effect of country-of-origin of certain products manufactured in 6 different countries and the perception of Colombian consumers referring to 8 attributes of those products. The study focuses on the evaluation of foreign products and the extraction of information from the different perceptions regarding categories and assigned attributes, from a weighting, the Colombian customer himself.

KW  - Globalización
KW  - Efectos país de origen
KW  - Consumidores colombianos
KW  - Globalization
KW  - Country of origin effect
KW  - Colombian consumers
KW  - Economía
KW  - Negocios y management
KW  - Economics
KW  - Business
UR  - http://hdl.handle.net/10906/78755
ER  -