TY  - THES 
TI  - Dinamismo y análisis del entorno competitivo en el sector textil para una mediana empresa :  el caso de ozono store
PB  - Universidad Icesi
PY  - 2015
UR  - http://hdl.handle.net/10906/79251
AB  - This project is a descriptive case study, which aims to analize the existing relation between the
entrepreneurial context of Santiago de Cali's textile sector and a medium enterprise from the same
city. To achieve this goal the company Ozono Store was chosen, a female clothing shop that has
been operating within the fashion sector for more than 18 years.
 By carrying out this project the concept of entrepreneurial context and its relation to the textile
sector were analized. The history of the mentioned enterprise was reconstructed and registrated as
well, and an analysis of its effectiveness was made aiming to identify its opportunities, threats,
strenghts and weaknesses. It was observed how the enterprises have contributed to the growth of
this sector within the city, and it was concluded that there are great development opportunities for
this sector in both the Valle del Cauca and Colombia.
KW  - Industria textil
KW  - Santiago de Cali
KW  - Empresas medianas
KW  - Confecciones
KW  - Trabajos de grado
KW  - Mercadeo
KW  - Departamento de Mercadeo y Negocios Internacionales
KW  - Textile Sector
KW  - Medium Enterprise
KW  - Producción intelectual registrada - Universidad Icesi
ER  -