Authors Title Year Link Abstract Keywords Publisher Pubplace Language Document Type "Plan de Mercadeo para la empresa e-Commerce 360" 2014 "http://hdl.handle.net/10906/77087" "The following thesis presents the development of a marketing plan for the companye-Commerce 360. The proposed plan will make possible for the company toprovide its customers with an integrated offer of digital solutions of e-commercetargeted to micro, small and medium size business in the region.In chapter 4, a situation analysis based on the 5C's model (Costumer, Company,Competition, Collaborators, Context) is developed and concludes with the designof a SWOT matrix (strengths, weaknesses, opportunities, and threats).In Chapter 5 the results of the market research are presented and analysed, whilstin Chapter 7 the strategic theme is developed and the relevant variables taken intoaccount for the market segmentation, the target market and the positioningstatement are presented.Lastly, Chapter 8 presents the marketing aims and objectives identified to achievea mixture of marketing models based on the Seven P Formula (Product, Price,Place, Promotion, People, Process and Physical evidence). In addition a P&L(Profit and Losses statement) and a timeline for the execution of the proposed marketing plan are presented." "Plan de mercadeo ,Comercio electrónico ,Mercadeo de servicios ,Mipymes ,Empresas ,Negocios y management ,Mercadeo ,Business ,Producción intelectual registrada - Universidad Icesi ,Marketing plan ,Electronic commerce" "Universidad Icesi" "spa" "info:eu-repo/semantics/masterThesis"