Revisión del plan estratégico : Master Key of Stimulation Ltda.

Abstract

This report is evidence of the strategic plan review conducted in Master Key Of Stimulation Ltda.; a Colombian company dedicated to market virtual interactive training products, office automation and design. During the project, it was reevaluated and redesigned the mission, vision and the business definition. Subsequently, the internal and external analysis of the company's competitive profile analysis was performed; in addition to the SWOT analysis and the most Página 7 suitable approach to improve organizational performance strategies. From this, the strategic plan was developed, disaggregating each strategy in their respective activities. Finally, a special analysis of the human resources department was done because it is consider as a priority at this time for the company, and the foundation was created to implement this department; starting with the organization performance evaluation. The results of the research project were satisfactory, fully meeting the objectives and making an excellent review of the strategic plan of the company Master Key. Some weaknesses were identified for implementing or improving, and plenty of information contained at the report will be useful to managers of the organization.