The Beer Room

Abstract

El presente trabajo es un plan de empresa para un establecimiento especializado en la venta de cervezas artesanales colombianas ubicado en la ciudad de Cali, concretamente en la zona aledaña al barrio San Antonio y el bulevar del Río Cali. Su nombre será The Beer Room, que refleja la esencia y visión del negocio, convertirse en el punto de referencia de la cerveza artesanal en Cali. La empresa realizará la venta directa al cliente final de cerveza embotellada para consumo en sitio y también para llevar, con la posibilidad de realizar entregas a domicilio. Asimismo, ofrecerá el servicio de venta y despacho de barriles de cerveza de barril para fiestas y eventos.

This document is a business plan to start up a tap room focused in Colombian craft beers, located at the city of Cali, specifically in the zone close to San Antonio neighborhood and Río Cali boulevard. The name of the pub will be “The Beer Room”, that reflects the scent and vision of the business, becoming the point of reference of artisanal beer in Cali. The Beer Room will do the direct sell of bottled beer to the final customer, with the options of consumption at place, togo and the possibility of delivery service. Additional to these, The Beer Room will offer the selling and delivery of beer barrels to celebrations and social events. The main differentiator will be the wide offer of brands and varieties of craft beers, bringing to their customers the opportunity to discover beers from across all Colombia. The Beer Room will push specially the beers produced within the Valle del Cauca department, promoting into the community the local consumption campaign. This start-up is thought as a platform of beer culture spreading, that will attract both craft beer lovers (early adopters) and newly consumers, interested in knowing other beer alternatives.