%0 Journal Article 
%T Formación de equipos de alto desempeño y estrategias gerenciales en proyectos de empresas publicitarias
%J ESTUDIOS GERENCIALES;Vol. 28 No. 122 - Enero/Marzo 2012
%D 2012
%@ 01235923
%U http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1162
%X At the present time, advertising companies face pressure to compete in an environment where
products and strategies are increasingly similar because of globalization. The success of these
companies will depend on the practice of innovation in their activities and in human capital
development. The purpose of this work is to establish a relationship between the formation
of high performance teams and management strategies in advertising company projects. It is
substantiated by correlational descriptive cross-sectional research following a non-experimental,
descriptive, cross-sectional design. The sample consisted of companies located in the municipality
of Maracaibo, Venezuela, which are members of the Advertising Agency Association. The
results are useful for other companies that are willing to take on this challenge.

%K FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K EQUIPOS DE TRABAJO
%K AGENCIAS DE PUBLICIDAD
%K TEAM WORK
%K HIGH PERFORMANCE TEAM
%K ADVERTISING AGENCIES
%~ GOEDOC, SUB GOETTINGEN