%0 Journal Article 
%T Propuesta de Merchandisig para la categoría de productos plásticos para el hogar de la marca Rimax Ltda. en los puntos de venta
%D 2011
%U http://hdl.handle.net/10906/67382
%X The general objetive of this study consisted in develop a proposal of merchandising for the category of plastic products for at home of the brand Rimax Ltda, in the pos. This objective was realized with a process of to analyze of the channels to the costumers to agree with information to get of the company rimax ltda.
Plasticos Rivas Ltda to give us “ the decision´s trees of purchase” of different categories and we considerer it join with the teorethical parameters for a to create strategies and exhibitions for to solve the problems identified in relation with the consumer and his confusion with the competitor´s products. Alll the strategies seeking to it reflects the corporate image.
%K FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K MAESTRÍA EN ADMINISTRACIÓN-TESIS
%K MERCANCÍAS
%K PROMOCIÓN EN PUNTOS DE VENTA
%K VENTAS
%K MERCADEO
%K MERCHANDISING
%K PLASTIC PRODUCTS
%K TRADE MARKET
%~ GOEDOC, SUB GOETTINGEN