%0 Journal Article 
%T Modelo para gestionar la sustentabilidad de las organizaciones a través de la rentabilidad, adaptabilidad e imagen
%D 2012
%@ 01235923
%U http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1527
%X The present article presents a tool called an image hexagon which, together with the previously developed
usefulness/performance hexagon, is intended to provide support for the management of sustainability, in
order to achieve a dynamic equilibrium between both aspects: performance and image. The method
employed comprises a theoretical synthesis of the research, consisting of a literature review and a
subsequent proposal on the concepts and implications of image and performance as determining factors of
organizational sustainability. As a result, logical and conceptual image hexagon bases were constructed,
which are complemented with the previously developed usefulness/performance hexagon, to put
organizational sustainability into operation in an integrated manner.
%K Producción intelectual registrada - Universidad Icesi
%K Responsabilidad social empresarial
%K Imagen
%K Gestión
%K Herramientas
%K Organizational image
%K Organizational sustainability
%K Corporate social
%K Responsibility
%K Management tool
%K Image hexagon
%~ GOEDOC, SUB GOETTINGEN