%0 Journal Article 
%T Plan de mercadeo Crepastello
%D 2013
%U http://hdl.handle.net/10906/76056
%X The objective of this paper aims to develop a marketing plan to increase sales of
Crepastello Pasteleria in 60% by the next year. After analyzing sales in recent years by
business unit and the target market was concluded that the effort will focus on the business
unit of Academy of pastry, because it is the one with higher market value.
%K FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K MAESTRÍA EN ADMINISTRACIÓN
%K PLAN DE MERCADEO
%K INVESTIGACIÓN DE MERCADEO
%K ESTRATEGIAS DE MERCADEO
%K PASTELERÍAS
%K TORTAS DECORADAS
%K BAKING
%K FROSTING
%K CAKES DECORATED
%~ GOEDOC, SUB GOETTINGEN