%0 Journal Article %T La calidad desde el diseño: principios y oportunidades para la industria farmacéutica %J ESTUDIOS GERENCIALES;Vol. 31 No. 134 Enero/Marzo 2015 %D 2015 %@ 01235923 %U http://hdl.handle.net/10906/77264 %X Quality by design offers advantages over previous quality assurance models, being useful in areas where quality means the differentiation and implementation of flexible processes to stimulate continuous improvement and innovation. As a contribution to making quality by design easier to implement in the Colombian pharmaceutical industry, this paper discusses why this concept was originated. Likewise, based on a literature analysis, the noteworthiness of quality by design when products are being developed is discussed, and methodological strategies for its accomplishment are proposed. The reported evidence suggests that quality by design builds consumer, industrial and regulatory confidence on the quality of pharmaceutical products. %K Facultad de Ciencias Administrativas y Económicas %K Producción intelectual registrada - Universidad Icesi %K Estudios Gerenciales %K Gestión de la calidad; %K Industria farmacéutica %K Mejoramiento continuo %K Innovaciones %~ GOEDOC, SUB GOETTINGEN