%0 Journal Article 
%T Plan de empresa para la creación de un restaurante de comida casual argentina Punta Zur
%D 2011
%U http://hdl.handle.net/10906/67891
%X Punta Zur, will be a casual restaurant in the fast food category, located in Granada, Cali and is operations begins in June 2012. The products offered are typical dishes of the South American continent, including choripán and skewers (beef, pork and chicken). The restaurant will also offer french fries, fried yucca, plantain chips. natural juices, sodas and beers. In Punta Zur guests will find a place where they can enjoy a delicious meal and share a special moment with friends and family with an excellent customer service. Dishes are prepared with the highest standards of quality and hygiene. 
Punta Zur is offering a unique culinary style in the city of Cali, where people will enjoy a delicious meal with a special atmosphere, friendly and enlivened with fun music and music videos. Internet (Groupon, social media), media print and word of mouth are the main tools to advertise the restaurant. The restaurant team will be a manager, a chef, a kitchen assistant and two waiters. Respect, responsibility, integrity and team work are core values of the business. 
The resources required for this project will be $ 68,000,000. The minimum rate of return of the project is 20% and sales projections show a projected internal rate of return of 22.56%. The management of the restaurant will be made by its partners Gustavo Arango and Laura Isaacs and activities of each will be divided to achieve the  strategies proposed. The operation will be headed by Gustavo Arango and financial management and advertising will be headed by Laura Isaacs
%K FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K MAESTRÍA EN ADMINISTRACIÓN-TESIS
%K PLAN DE EMPRESA
%K ESPÍRITU EMPRESARIAL
%K RESTAURANTES
%K ANÁLISIS DE MERCADO
%K RESTAURANT
%K CASUAL FOOD
%~ GOEDOC, SUB GOETTINGEN