%0 Journal Article 
%T Máquinas interactivas para publicidad en empresas
%J Sistemas y Telemática;Vol. 10 No. 22
%D 2012
%@ 16925238
%U http://www.icesi.edu.co/revistas/index.php/sistemas_telematica/article/view/1272
%X Companies need to promote their products through
advertising, which is usually managed in the traditional
way; however, currently the idea to fulfill this function
using interactive marketing has been taking place. To
take advantage of this opportunity, a solution using
a new kind of machines that aim to make known
the brand and its different products interacting with
its user, has been generated. This paper shows a
methodology adopted by Product Design Engineering
Program at the Universidad EAFIT, which consists of
four phases and the design process of an interactive
machine resulting in a fully functional prototype that
meets its objectives.
%K FACULTAD DE INGENIERÍA
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K SISTEMAS & TELEMATICA
%K MULTIMEDIA INTERACTIVA
%K MEDIOS INTERACTIVOS; DISEÑO INTERACTIVO
%~ GOEDOC, SUB GOETTINGEN