%0 Journal Article 
%T Plan de empresa mercado, visión y estrategia
%D 2012
%U http://hdl.handle.net/10906/68389
%X The sector to develop operations was chosen by the manager for his business
experience over 10 years as Account Executive in a cement company in the region, facilitating the sale of service management as the process of consulting, by
closer to their customers.
With the entry into force of the Free Trade Agreements with the United States, has
increased the uncertainty of the hardware sector micro enterprises, so that may
occur with their business and sustainability in the market. It provides a clear
opportunity to focus on strategic planning issues and how to properly manage their
processes more strength to face difficult market conditions that may arise.
The business model is clearly differentiated MEVES potential competitors, which
seeks to reach a market sector that is unattended; in fact they are not direct
competitors in the market serving this sector of the economy. The balance is attained by completing 83% of the project.
It is important to note that for a second phase of the project is expected to expand
coverage MEVES to micro enterprises in other sectors, with similar operating
conditions in the market and probably have similar needs.
%K Pequeña y mediana empresa
%K Producción intelectual registrada - Universidad Icesi
%K Planificación estratégica
%K Asesoría empresarial
%K Consultores de empresas
%K DOFA (Debilidades, oportunidades, fortalezas y amenazas)
%K Planes de negocios
%K Negocios y management
%K Business
%~ GOEDOC, SUB GOETTINGEN