%0 Journal Article 
%T Q-KISS "El sabor de tu cultura"
%D 2012
%U http://hdl.handle.net/10906/68394
%X The document here in is then referred to the business plan that defines the necessary resources and strategies for determining the viability of the business "Q-Kiss" which will be tasty, healthy, hand decorated cookie marketing, seeking to highlight the culture of the Cali city. For the start up of this plan it was necessary to make a market research at Cali Airport with domestic passengers, from which was established that 58% of respondents would be interested in the product and that 38% usually buy something typical of the region.
%K Plan de empresa
%K Producción intelectual registrada - Universidad Icesi
%K Investigación de mercados
%K Nuevos negocios
%K Pequeñas empresas
%K Posicionamiento de marca
%K Negocios y management
%K Business
%~ GOEDOC, SUB GOETTINGEN