%0 Journal Article 
%T Caso de estudio. Clínica de Occidente: franca recuperación
%J ESTUDIOS GERENCIALES;Vol. 28 No. 124 - Julio/Septiembre 2012
%D 2012
%@ 0123-5923
%U http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1518
%X This document describes how the use of a solid strategic plan and suitable tactic implementation
can overcome unfavorable conditions in poorly managed organizations that have to operate
in a strongly regulated environment under the strong influence of powerful economic groups.
This case study discusses the history of Clínica Occidente in Cali until 2011. It went from being
a highly profitable institution that focused on middle and high-income patients to having to
file for bankruptcy under the 2004 Bankruptcy Act as a result of the implementation of a new
health system in 1993. Having undergone an effective strategic planning process in alignment
with the environment, the clinic has experienced a remarkable recovery that has taken it to a
leading position in the industry.
%K Facultad de Ciencias Administrativas y Económicas
%K Producción intelectual registrada - Universidad Icesi
%K Sistema de salud - Colombia
%K LEY 100 de 1993
%K LEY 550 de 1999
%K Gestión estratégica
%K Colombia health system
%K Strategic management
%K Tactic implementation
%~ GOEDOC, SUB GOETTINGEN