%0 Journal Article 
%T Propuesta de Planeación Estratégica para Distribuidora Medellín
%D 2012
%U http://hdl.handle.net/10906/68636
%X The objective of this project is to make a strategic planning proposal for Distribuidora Medellin, a family company with more than 30 years in the market.
To do it, an external analysis was made, which concludes with a list of opportunities and threats, which was followed by a competitor analysis. With this information was built the Profile Competitive Matrix (PCM), which helped to analyze the company with his competitors.
An internal analysis was performed, which concluded with a list of strengths and weaknesses.
Concluding with the construction of the SWOT matrix and the strategies associated with it, which will be a tool for the strategic planning proposal for the company.
%K FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K PLANIFICACIÓN ESTRATÉGICA
%K ANÁLISIS ESTRATÉGICO
%K DOFA
%K KEY SUCCESS FACTORS
%K COMPETITIVE PROFILE MATRIX
%K ELEMENT OF STRATEGIC MANAGEMENT MODEL
%~ GOEDOC, SUB GOETTINGEN