%0 Journal Article 
%T Diagnóstico situacional y propuesta de mezcla de mercadeo para la Empresa Inoxidable Santacruz
%D 2012
%U http://hdl.handle.net/10906/68645
%X This project responds to the interest of Inoxidable Santacruz’s owner in gaining market share and becoming a major player in the local industry of stainless steel products and services. To do so, this project presents a diagnosis of the current context, a corresponding situational analysis, to subsequently propose a marketing mix, that provides strategic focus, improves market share, and strengthens the firm’s competitive position.
%K FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K PLANIFICACIÓN ESTRATÉGICA
%K VENTAJA COMPETITIVA
%K POSICIONAMIENTO DE MARCA
%K MEZCLA DE MERCADEO
%K MARKETING MIX
%K POSITIONING
%K COMPETITIVE ADVANTAGE
%K STAINLESS STEEL
%~ GOEDOC, SUB GOETTINGEN