%0 Journal Article 
%T Caracterización del comprador sogamoseño en súper e hipermercados
%J ESTUDIOS GERENCIALES;Vol. 29 No. 126  Enero/Marzo 2013
%D 2013
%@ 01235923
%U http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1598
%X The objective of this study is to determine the profile of the supermarket and hypermarket shopper in the
city of Sogamoso, based on the model of Blackwell, Miniard & Engel (2003), and supported by Aaker & Day
(1989), in order to separate into four variables: favorite supermarket, physical environment, learning and
attitudes, and finally the frequency of use. We used a type of quantitative research in a population
referenced by households belonging to the city of Sogamoso, Colombia (DANE, 2005). We conclude that
these variables significantly affect the decision to purchase by buyers and in determining which place
better suits their lifestyle and needs.
%K FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K MERCADEO
%K PERFIL DEL CONSUMIDOR
%K COMPRAS
%K HIPERMERCADOS
%K SUPERMERCADOS
%K PROFILE
%K CONSUMER
%K HYPERMARKET
%K SUPERMARKET
%~ GOEDOC, SUB GOETTINGEN