%0 Journal Article 
%T Plan de mercadeo para la empresa Océano Verde
%D 2013
%U http://hdl.handle.net/10906/76057
%X particularly developed for the Ecological and Health Business unit named: CASAS VIU. Those are Country Side Houses which are built with a special technology and design, which makes them friendlier with the environment and better for the people who will live there. 
The plan contains an analysis of the consumer behavior and buying habits; with this information the company is going to design a plan to approach them. The target for this project would be people of 5 and 6 Social Economical Level, who live in Cali.  

The main objective for the first year of this project is to sell 160 Country side Houses. With a Net profit margin of 54.7%, and a Net profit contribution of 43 MM. The marketing plan will cost a total of 95 Million and the document contains all the details
%K FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K PLAN DE MERCADEO
%K INVESTIGACIÓN DE MERCADEO
%K ESTRATEGIAS DE MERCADEO
%K HÁBITOS DE CONSUMO
%K ANÁLISIS DE MERCADO
%K CASAS SALUDABLES
%K MARKETING PLAN
%K HEALTHY HOUSES
%K CONSUMER HABITS
%~ GOEDOC, SUB GOETTINGEN