%0 Journal Article 
%T Propuesta para el mejoramiento de la gestión administrativa de la Empresa Maya M & Cia. Ltda
%D 2012
%U http://hdl.handle.net/10906/76260
%X The purpose of this project is to develop an organizational diagnostic in order to define strategic and administrative proposals that allows Maya M & Cia. Ltda. (Leather Company Commercialization) acquires business tools to obtain a stronger organizational structure with clearer strategically focus that addresses the company to sustainable growth.
Through tools such as SWOT analysis, Porter five strengths analysis, strategic map, positions & competences profiles and financial analysis, the different proposals can be implemented focusing on improving 3 aspects: finance, internal processes and strategy. The proposed methodology allows the development of the project overpassing the actual limitations such as, sources of technical information in a consolidated database for the leather business sector and also the absence of historic information of the company.
%K Facultad de Ciencias Administrativas y Económicas
%K Producción intelectual registrada - Universidad Icesi
%K DOFA
%K Diagnóstico organizacional
%K Indicadores de gestión
%K Planificación estratégica
%K Desarrollo organizacional
%K Organizational diagnosis
%K Strategy
%K Strategic map
%K Financial analysis
%K Key performance indicators
%~ GOEDOC, SUB GOETTINGEN