%0 Journal Article 
%T Indagación sobre el origen del concepto de responsabilidad social empresarial
%D 2013
%U http://hdl.handle.net/10906/76413
%X Through the exploration of two current approaches to the concept of corporate social 
responsibility, this paper has three main objectives. 
 
First, it presents the origin of this concept, which is a theoretical construct that has had 
different meanings, definitions and interpretations. Second, it seeks to explain three basic 
understandings of corporate social responsibility in three areas of current discourse: 
management reports, advertising guidelines and theories of management. These 
understandings are strategic, sociopolitical and ethical; this last viewed as a response to the 
various interactions between society and corporations. The third objective is to show the 
complex nature of the concept of corporate social responsibility, the needs within 
organizations that this concept has generated and possible objections to its theoretical 
foundations. 
 
This research emphasizes the need to consider corporate social responsibility in an 
integrated manner, so that different understandings of corporate social responsibility can be 
developed within the management of corporations in order to generate a positive impact as 
much for the communities which they are a part of as for the corporations themselves. 
 
Finally, this research highlights a number of considerations that are epistemological, 
ethical, educational and political: epistemological, regarding the characteristics of 
administrative knowledge; ethical, with respect to self-interest as limiting the discourse of 
corporate social responsibility; educational, in regard to the challenges this concept poses 
to business schools, and political, relating to the limits the concept places on the power of 
organizations.
%K Facultad de Ciencias Administrativas y Económicas
%K Producción intelectual registrada - Universidad Icesi
%K Administración
%K Responsabilidad social de las empresas
%K Stakeholders
%K Corporate social responsibility
%K Ethical behavior
%K strategic vision
%~ GOEDOC, SUB GOETTINGEN