%0 Journal Article 
%T Redes sociales y marcas: hábitos de consumo por internet
%D 2013
%U http://hdl.handle.net/10906/76578
%X Internet has had a pronounced impact, entertainment, social networking, knowledge, trade and other areas worldwide. Thanks to the information, millions of people have easy and immediate access to a vast and diverse amount of online information. It is important to note that with the advent of the Internet has opened a digital divide, creating a change in the behavior of people and even in their consumption habits. However, in the course of time has been spreading Internet access in almost everyone
In this paper the students analyze the factors that influence the online purchase process of Cali university students enrolled in day shift. The study was conducted from a survey designed to obtain information about consumer habits for students.
Among the main findings of the study, only a third of the total respondents purchase online products or services, the reasons are mainly because they find lower prices and they find internet purchases fast and effective. The most influential element in the purchase process is variety. Costumers still do not trust web sites.
%K Facultad de Ciencias Administrativas y Económicas
%K Producción intelectual registrada - Universidad Icesi
%K Mercadeo Internacional y Publicidad
%K Marcas en Internet
%K Redes sociales
%K Redes sociales en Internet
%K Publicidad en internet
%K Efectividad de la publicidad
%K Hábitos de consumo
%K Social networks
%K Consumer Behavior
%K Brands and online Strategies
%~ GOEDOC, SUB GOETTINGEN