%0 Journal Article 
%T Señales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador
%D 2014
%@ 01235923
%U http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1792
%X Despite the considerable research franchise, incorporating elements of brand valuation is still insufficient.
The franchise businesses stimulate economic development in emerging countries like Mexico. This paper
attempts to analyze the signal value of the Mexican franchise brands in the growth of those who have
been operating in Mexico during 2002-2008. Methodology was used panel data with 911 firms operating
in the Mexican franchisor system. The results reflect an effect of endogeneity and negative growth in the
sector. The franchise decision took into account the economic situation and size among other factors that
confirm the theoretical arguments.
%K Facultad de Ciencias Administrativas y Económicas
%K Producción intelectual registrada - Universidad Icesi
%K Estudios Gerenciales
%K Franquisias
%K Crecimiento
%K Valoración de marcas;
%K Franchise
%K Theory of signals
%~ GOEDOC, SUB GOETTINGEN