%0 Journal Article %T Plan de empresa hotel urbano the Noki House (hotel urbano Noki House) %D 2013 %U http://hdl.handle.net/10906/77056 %X Noki House is a business model of the tourism industry differentiated by offering value based on positive experiences for its guests, related to the city's urban fun, their target market is business and leisure travelers in need of a reliable hosting and entertaining with excellent service 24 hours. According to the project evaluation, the investment will be recovered in the third year and will be able to generate an internal rate of return of 41%. %K Tésis %K Turismo %K Hotelería %K Urbanismo %K Cali (Valle del Cauca, Colombia) %K Cultura %K Promoción %K Plan de empresa %K Plan de negocio %K Análisis de mercadeo %K Administración %K Departamento de Gestión Organizacional %K Producción intelectual registrada - Universidad Icesi %K Urban hotel %K Occupancy rate %~ GOEDOC, SUB GOETTINGEN